Power Up

After all the effort expended in the search for new energy drinks abroad, I find this in my local shop. This drink is helpfully summarised on the can: “Liquid Strength, Power Up, Extra Strong, Original Formula, Feel the Energy, Enjoy it Icecold [sic]”.

Given that it’s only 35p, I consider this to be a bargain.The flavour is very different to Red Bull with a flavour that should be sour but is very sweet – I’m sure I’ve tasted this flavour in another drink before but I can’t place it. The ingredients are the standard energy drink affair: caffeine, taurine and sugars so nothing to stand it apart from the crowd.

The “Extra Strong” slogan is misleading to say the least. The caffeine content is 30mg/100ml which is lower than Red Bull and most premium energy drinks, but the same as most bargain basement ones. Now, Power Up Products in Manchester, do you do a sugar-free version?

SoBe Pure Rush – Tropical Twist

Pure Rush is not a Red Bull clone. It tastes like pineapple, orange and fruit stuff so fits the ‘Tropical Twist’ flavour descriptor nicely. I personally didn’t like the flavour, but the concept all using all natural ingedients to provide the energy boost does appeal to me. Hopefully they’ll bring out new flavours.

Update October 2015:
The ‘Pure Rush’ name appears to have been dropped and the can now features new artwork. Other than that, this is the same product as before.