I like strawberry drinks, and a strawberry energy shot therefore should be ideal. Unfortunately the usual bitterness you get from energy shots was present and not masked by the strawberry flavouring which was itself a little bit on the weak side. However, the flavour wasn’t all bad and it left no long-term aftertaste, and most importantly IT’S SUGAR FREE! The drink has been coloured a bright pink so don’t let it spill on anything, but that is in tune with the Rip It range. Given the background flavouring of strawberries I’m no very much looking forward to trying its big brother Red Zone – after trying Citrus X normal and shot, the full-szied can proved to be considerably tastier.