It’s certainly a different take on orange flavoured energy drinks. It’s sweet but not strong or sickly. The taste is quite definitely orange, but not watered down either. I think they’ve struck a good balance of flavour. When compared to something like Lucozade, it’s not as sharp, fizzy, or sickly. When compared to one of the other ‘own-brand’ orange energy drinks, it’s much smoother and refined. You can’t taste that it’s a Red Bull product, but you can certainly tell that it’s a premium product.