Not too sweet or watery or sour or bitter… just right! It’s a shame it’s another Red Bull clone because the balance of flavour is ideal. I purchased Red Alert from my local shop, and looking at the can it seems to have been produced for Booker’s cash and carry therefore I am assuming this is their own brand product. Looking at the can however you’d be forgiven if you assumed this was a premium brand and the taste lives up to the assumption. Overall, a great product but still not as good value as either the Euro Shopper, Aldi or Lidl drinks.