Billed as being a fruit punch flavour, it’s certainly fruity of an indistinguishable variety. Quite sweet and not too strongly flavoured, it has a very nice balance and was quite an enjoyable shot. Sadly though I’m unable to properly review the strength of the product due to the lack of caffeine information on the label. Customer services were also not forthcoming with the required information and have ignored my request for assistance! There seems to be enough caffeine in the product to wake you up, but I didn’t feel any more of a buzz than I would with any other energy shot so apart from the flavour, it’s not worth the high price tag.