Cougar Lifestyle Shot – Berry

I am most definitely not the target audience for this particular energy drink, but given that it exists I had to give it a try. Cougar lifestyle shots, for women; advising on the bottle to provide “Age Defying Energy” are aimed at, shall we say, the older lady who… actually I’m going to let The Urban Dictionary handle this one.

After drinking this I can’t (or won’t?) say that I suddenly found myself eying up younger men, but I did get the rush of energy expectedly provided by these drinks. The caffeine hit comes from the usual added caffeine and more unusually green tea extract. In fact, if you check out the product’s web site and look through the ingredients, you’ll see a whole host of natural additions which are aimed at women (you drink Aloe Vera?? Apparently so.) . The flavour was very nice. The bottle says Berry, but I’d say it was the same flavour as the cherry powder in a Double-Dip (remember them?). I know it’s not aimed at me but it tasted great, gave me the wanted caffeine hit, it is very different to Red Bull and has zero calories.

Energy Burst

I found this one in Pound Stretchers, and no, it was less than a pound. Coming in a 500ml bottle only and containing pretty much the same ingredients and caffeine strength as Red Bull, it tasted exactly as I expected it to taste. It’s just another Red Bull clone – quite pleasant and sweet but nothing special. I can’t really think of much to say about it really suffice to say that it does the job! Probably would have tasted better from a can as I personally think that every drink tastes better that way..

Power Up

After all the effort expended in the search for new energy drinks abroad, I find this in my local shop. This drink is helpfully summarised on the can: “Liquid Strength, Power Up, Extra Strong, Original Formula, Feel the Energy, Enjoy it Icecold [sic]”.

Given that it’s only 35p, I consider this to be a bargain.The flavour is very different to Red Bull with a flavour that should be sour but is very sweet – I’m sure I’ve tasted this flavour in another drink before but I can’t place it. The ingredients are the standard energy drink affair: caffeine, taurine and sugars so nothing to stand it apart from the crowd.

The “Extra Strong” slogan is misleading to say the least. The caffeine content is 30mg/100ml which is lower than Red Bull and most premium energy drinks, but the same as most bargain basement ones. Now, Power Up Products in Manchester, do you do a sugar-free version?

SoBe Pure Rush – Tropical Twist

Pure Rush is not a Red Bull clone. It tastes like pineapple, orange and fruit stuff so fits the ‘Tropical Twist’ flavour descriptor nicely. I personally didn’t like the flavour, but the concept all using all natural ingedients to provide the energy boost does appeal to me. Hopefully they’ll bring out new flavours.

Update October 2015:
The ‘Pure Rush’ name appears to have been dropped and the can now features new artwork. Other than that, this is the same product as before.