I first discovered NOCCO at a 7Eleven whilst on holiday in Sweden. Being Sweden, it was a very expensive purchase. Then, a few days later I found myself in Norway and discovered NOCCO was even more expensive there! Anyway… I saw NOCCO being sold in Morrisons in the UK and it was considerably cheaper. This red berries flavour was quite bitter, but not as unpleasant as I had expected. After a few sips I had accustomed myself to the bitterness and started to enjoy it. An interesting line of drinks if you can find them. Oh yes, and they have a lot of caffeine in them.