Claiming to be Fairtrade where possible, the only ingredient listed as Fairtrade is the sugar, so technically I suppose that counts. It seems to me though to be a gimmick for the sake of a gimmick. Standing for Fair Exchange Energy Drink, F.E.E.D. is just another Red Bull Clone but with a difference – it’s on the sweet side for a clone and does have an unusual taste too. It’s borderline as a clone, but still a clone.