Blue Charge

Asda’s own brand of energy drink is an obvious Red Bull clone, but where it differs from most is its lacking of the sour taste usually associated with these imitation products. Blue Charge tastes quite fruity by comparison and even manages a similar smoothness as Red Bull. The ingredients list specific vegetable concentrates of Apple, Carrot and Hibiscus. I’m assuming it is this concentrated mixture that gives Blue Charge its key flavour, which sadly isn’t that nice! The smoothness of the flavour and not necessarily the flavour itself is what contributes significantly to the Red Bull experience and I’m confident that Asda are aware that they are capable of producing a direct clone of Red Bull and have adjusted their final product slightly to avoid lawsuits because this drink tastes like a deliberate attempt to change the flavour subtly. Sadly though, it’s a very smooth drink with nasty taste.